CONTENTS
WHAT IS A CO-PRO + OUR TEAM
TIMELINES/DEADLINES
MARKETING
CO PRODUCTIONS
PIP Theatre’s co-production model offers an accessible and collaborative opportunity for producers to stage their works within a professionally supported framework. Co-productions are programmed as part of PIP Theatre’s curated season, aligning with the venue’s mission of fostering creativity, inspiring social change, and connecting audiences with meaningful stories.
Key Features of PIP Theatre’s Co-Production Model:
• Box Office Split Agreement:
Instead of upfront hire fees, co-productions operate on a box office split arrangement. This ensures producers can minimise initial financial risk while benefiting from shared revenue.
• Venue and Production Support:
Co-producers gain access to PIP Theatre’s facilities, including professional AV/tech equipment, front-of-house staff, bar operations, ticketing and box office management, and marketing support.
• Marketing and Promotion:
PIP Theatre assists co-producers in promoting their shows through social media, email newsletters, and audience outreach. Marketing support includes guidance for photoshoots, professional templates for posters, and collaborative campaigns.
• In-Kind Support Opportunities:
For select productions, PIP Theatre may offer in-kind support, such as rehearsal space or discounted venue hire rates, to further assist creatives in staging their work.
PIP THEATRE TEAM
Deidre Grace | Creative Director and Founder
Contact Deidre regarding:
- Artistic consultation
- Networking and partnerships
- Budget enquires
- Big picture ideas (eg Fundraising, Grants, Extra Events, Community Involvement)
- Strategic Support
Amelia Slatter | Venue & Production Manager
Contact Amelia regarding:
- Production logistics: Scheduling, bump-ins/bump-outs, tech rehearsals, and venue access
- Production requests: Opening nights, Q&As, PIP standards
- Venue/Equipment/Staging information and specifications
- Ticketing: Promo codes, pricing
- Operational support and General Enquires
Jenna Todd | Marketing Director
Contact Jenna regarding:
- Marketing and promotion: strategy, social media campaigns, email newsletters, and poster design.
- Photoshoot and hero images: Guidance on creating promotional materials and ensuring alignment with PIP’s branding.
- Content creation
- Website Updates
- PR: Reviewers, Judges, VIP guests
Maddie Paul | Accounts
Contact Maddie regarding:
- Ticket Settlement
- Payments
- Bond
PIP TIMELINES & DEADLINES
MARKETING
As an independent theatre company, maintaining high-quality marketing material is essential to upholding PIP’s brand and identity. The shows we program and promote become an extension of PIP, and your marketing efforts directly impact ticket sales. We strongly recommend planning a professional photoshoot to create a standout hero image. PIP can support you by offering photoshoot briefs, editing assistance, and a poster template to ensure consistency and quality across all promotional materials. If you need further advice or recommendations, please reach out.
Questions to Ask Yourself
If you already have a hero image or are planning to create one, please consider the following questions before sending us the final version:
- If you saw this image advertising someone else’s show, would you book tickets?
- Is this image appealing to your intended target market?
- Does this image clearly convey the tone or theme of your production?
- Will this image stand out among other show advertisements?
- Does the image align with the branding and visual style of the production?
- Is the image high-quality and suitable for various platforms (digital and print)?
Photographer/Videographer Recommendations
Here’s a list of professional photographers and videographers we’ve worked with at PIP, or that our previous co-producers have recommended.
♦: Photographer ♠: Videographer
♦♠Stageshots
♦Kris Anderson
♦Cinnamon Smith
♦Naz Mulla
Poster Template
We’ve designed a template to help streamline poster creation and bring a more cohesive look to the 2025 season. While using the template isn’t mandatory, it’s available as a helpful guide.
Link to Canva Template: Here
Once you have your imagery (with text + without text), please send to jenna@piptheatre.org in a google drive.
PIP LOGO & NAME
- When referring to PIP Theatre the ‘PIP‘ and ‘T‘ must be capitalised.
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- Strictly “PIP Theatre” is our name. Not “The PIP Theatre” or “pip theatre”
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Marketing from PIP Theatre Team
- Event page listing on piptheatre.org ‘What’s On’ page and Individual ticket page.
- Event submission to external Brisbane event websites.
- A dedicated and structured feed on PIPs Facebook and Instagram (min 1 post, 3 stories).
- Email newsletter to our subscriber database (over 3000 subs).
- Discussion of potential giveaways and other marketing ideas to boost engagement.
- Visual Design assistance.
- PIP will send emails to reviewers on behalf of your company.
FAQ
FINANCIAL TERMS
What is the Net box office share distribution for a co-production at PIP Theatre?
The Net Box Office share is distributed as follows: 65% goes to the Co-Producer, and 35% to PIP Theatre. The minimum box office share to PIP Theatre is $200 per performance, even for canceled performances.
How is the Net Box Office calculated?
Net Box Office is defined as the gross box office amount (excluding GST), minus ticketing and box office charges (also excluding GST). These charges include booking, credit card, and event setup fees.
What is the bond amount for co-productions at PIP Theatre?
A bond of $1,000 is required, with $500 payable upon agreement. 5. When will the final share payment be made? Final share reports and payments will be generated by PIP Theatre within 7 days of the final performance.
Does GST apply to the box office split?
Yes, if the Co-Producer is registered for GST, the box office split is considered a taxable supply, and GST will be added to the calculation.
Ticketing information
How can I purchase tickets at PIP Theatre
- Online: Visit www.piptheatre.org.
- Phone: Call 0427 031 983.
- In-person: At the Box Office located at 20 Park Road, Milton. The Box Office opens one hour before showtime and operates from 8 am – 4 pm on weekdays.
Are there any conditions for ticket sales?
- All ticket purchases must be made exclusively through the PIP Theatre website.
- External ticket sales outside of PIP Theatre’s official system are not allowed.
- Tickets bought through unauthorized channels may be canceled and deemed invalid, with no entry granted to the event.
What fees apply to ticket purchases?
- Event Setup Fee: $200 (deducted at settlement).
- Booking Fee: $3.30 (incl. GST) per order, charged to the customer.
- Ticket Fee: $1.10 per ticket (included in the ticket price).
- Bank Fee: Approx. 1.75% (incl. GST), charged to the customer.
- All fees and charges include GST.
Are complimentary (comp) tickets available?
- Complimentary tickets are reserved mainly for reviewers and judges.
- Co-producers can distribute up to ten (10) complimentary tickets during the season.
- Any additional complimentary tickets will incur a 35% charge of the ticket price.
Are complimentary (comp) tickets available?
- Complimentary tickets are reserved mainly for reviewers and judges.
- Co-producers can distribute up to ten (10) complimentary tickets during the season.
- Any additional complimentary tickets will incur a 35% charge of the ticket price.
- Complimentary tickets affect the box-office revenue, impacting both the producer and PIP Theatre’s earnings. Limiting them helps maximize potential sales.
Can I use discount codes for ticket purchases?
- For fixed price promo codes, these can be entered on the first page of the booking process.
- For percentage discount codes, they must be applied on the final checkout page after selecting the tickets.
What is the pricing for preview performances?
- Preview ticket pricing is typically $30, but may vary depending on the production.
STAGE LAYOUT AND SEATING
What is the stage layout at PIP Theatre?
- Traditional Layout: 12 staging platforms, measuring 6m wide x 4m deep with a height of 60cm.
- Seating Capacity: Between 100-130 seats, with options for tiered seating or cabaret-style arrangements.
- Backstage Access: Areas are created with push-up drapes; direct stage access from both sides may require additional setup.
what AV equipment is available at PIP Theatre?
- Projection: High-resolution projector with multiple input option.
- Audio: Professional sound system with microphones and digital sound console.
- Lighting: LED lighting system with various control and effect options.
- Rigging: Standard lighting rig available; additional rigging requires approval and a licensed rigger.
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VENUE INFORMATION
What are the guidelines for decorating the theatre space?
- Customization of the theatre space is allowed, but no permanent alterations (e.g., nails, screws, glue) are permitted.
- All furniture moved must be replaced to its original location.
Are there any restrictions on set construction?
No set construction involving painting, drilling, or similar activities is allowed without prior consent from the venue.
Is there parking available at the theatre?
- Street Parking: Free street parking is available, with time limits on weekdays.
- Basement Parking: Free after 4 pm on weekdays and all day on weekends.
- On game days, special parking restrictions apply.
Is PIP Theatre accessible to people with disabilities?
- The theatre is fully accessible via a lift that services all levels.
- Dedicated wheelchair seating is available in the front row.
TECHNICAL SPECIFICATIONS
Can we use our own AV equiptment?
- The venue does not support dimmer racks, so external equipment must be digital.
What is the policy for using smoke machines or hazers?
- The use of smoke effects requires isolating the venue’s alarm system, performed only by authorized staff.
MARKETING AND PROMOTION
Does PIP Theatre offer marketing support for events?
- PIP Theatre offers a comprehensive marketing package that includes event listings, social media promotion, and email newsletters.
- Co-producers are responsible for providing high-resolution images and event descriptions for promotional use
What should co-producers provide before the event?
- A detailed schedule of all event activities three weeks in advance.
- Technical specifications for rigging two weeks before the event.
- Necessary permissions for the use of music or copyrighted material.
CO PRODUCTION GUIDELINES
What are the responsibilities of co-producer at PIP Theatre?
- Co-producers must comply with all venue rules, including technical and promotional requirements.
- All ticket sales must go through the PIP Theatre ticketing system.
- Co-producers are responsible for paying cast and crew at industry-standard rates.
STAFFING
What staff is included with venue hire?
- Included Staff: Box office, front-of-house, and bar staff.
- Additional Staff: Technical designers and operators can be hired at $36/hr.
- Penalty rates apply for work on Sundays and public holidays.
PIP Theatre acknowledges the Yuggera and Turrbal people, the Traditional Custodians of the land on which we gather together. We pay our respects to Elders Past, Present and Emerging.
Terms & Conditions
